In Morgan Spurlock’s latest documentary POM Wonderful Presents: The Greatest Movie Ever Sold, he exposes the wonderful world of product placement by, get this, financing the movie solely with product placement! After endless rejections from suspicious companies, the Oscar-nominated filmmaker ultimately scored loot from major brands like JetBlue, Ban and, POM Wonderful, who have made this film their own. “When I was twelve years old, I remember going to see E.T.,” Spurlock says. “E.T. was eating Reese’s Pieces that were thrown on the ground. I remember coming out of the theater and getting my mom to buy me Reese’s Pieces because I had never eaten them. So it obviously works!”

Morgan Spurlock on His New Movie, The Greatest Movie Ever Sold